Wednesday, September 19, 2007

Marketing with Online Photo Stamps


Every envelope looks much the same as every other envelope, and so it can be very difficult to stand out from the crowd, this is especially true for businesses. The brown or white typed envelopes that they send out arent exactly unique. At least with personal letters you can handwrite the address on the front! For a business to be successful it needs to stand out from the crowd so that it can maximize its revenue as much as possible. Here is where an online photo stamp can help set you apart from everyone else.


Online Photo Stamps - A bit of innovation and design


For a business to be successful it should be unique and innovative as much as possible, think of some examples. Sony is popular because although not unique, it does spend a lot of money on innovation. Innovation doesnt have to be million dollar investments; it can be small subtle changes that can put your business miles of the competition!


Recent examples include the internet. Most businesses have an internet presence, however it wasnt always like this. These companies have realized the overwhelming power of the internet. Online photo stamps are another example of true innovation.


The easiest way of using photo stamps is to use one of the many online services that offer such features like Stamps.com and Endicia . These companies can be used to order your stamps without leaving the comfort of your own home. Design, preview and print your online photo stamp anytime, anywhere. If your not happy with your stamp, dont print it. These companies allow you to preview everything before you decide to pay.


Promotion with online photo stamps


All businesses realize the need to promote or advertise themselves , why else would they give away free pens and coasters with their names on? Its all in the name of advertising! Generally people dont like being bombarded with this promotional material, as most of it is a bit annoying and redundant!


A much more subtle form of promotion would use logos, company banners, or even company slogans within their online photo stamps. Perhaps even sending your customers a self addressed envelope with your customary photo stamp would help promote your company significantly over time. The uses are limitless.


Will anyone notice my photo stamps?


You may assume that theres no point in using photo stamps because nobody looks at the stamp right? Can you remember the last time you actually noticed a stamp on your letter? I bet you cant, but this is probably because you can see its a typical USPS stamp at a glance.


The public do notice these small touches, they will study the online photo stamp and probably end up keeping it! The only trouble is, perhaps they will keep the envelope and ditch the letter! Well there is a way around this, you can send out photo postcards with your online photo stamp attached.


Photo stamps are still fairly new and so if you use them to promote your business, do it now! People will find the first few really interesting, however if it becomes too common they wont be too impressed.


Dont give out cheap ball point pens that never work, send out a custom online postal stamps instead! Be creative when it comes to your promotions and you just may find that business will flourish with it.


Visit discountstamps online for more information on photo stamps and discount online stamps.








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